The Marketing Coordinator is responsible for implementing, a marketing strategy for the chapter in line with the chapter’s communication/marketing plan and PMI’s brand standards for chapters. The Marketing Coordinator will create new and exciting approaches to increase awareness and participation to hosted events; partner with Comms team to help implement marketing and advertising campaigns; track and perform trending analysis for participation, social media hits, registration results, in order to improve and increase awareness.
Social Media Coordinator
The Social Media Coordinator is responsible for implementing, optimizing, moderating and maintaining social media for the chapter in line with the chapter’s social media policy, communication/marketing plan and PMI’s Social Media Guidelines and brand standards for chapters. The Social Media Coordinator will Identify and leverage social media channels for PMI NS events marketing, potentially including but not limited to LinkedIn, Twitter, Facebook, Google+ and YouTube; learn and utilize tools and applications that enhance and/or automate social media activities; provide leadership to other committees on the most effective methods of using the chapter social media presence for their needs; and work closely with other committee volunteers to present a cohesive digital identity in alignment with PMI’s global brand standards.